popsicles that aren't hard as a rock - how to make?

I’ve searched the internet in vain to find out how commercial popsicle companies make the popsicles that aren’t hard as ice.

I’ve added corn syrup, xanthan gum (just makes them slimy), more sugar, less sugar, nothing I’ve tried seems to work.

Any ideas?

Thank you Kitchenwitch - I’m trying to be vegan so Jell-O would be out. I should have specified that. (which is why I tried the xanthan gum). I was trying to use just pure juice and some sort of sweetener if necessary (like with Cranberry juice) and whatever I need to make it not be as hard as a brick.

But THANK YOU for your quick reply.